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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las Vegas high-end jets are enticing purchasers with their streamlined silhouettes, plush cabins - and increasingly, their use of alternative fuels.
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Fuel producers and jetmakers are eager to display novel kinds of air travel fuel deemed less damaging to the environment, from [utilized cooking](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) oil to the clearly less attractive meat waste.
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Business jet operators, like [airline](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) companies, have actually acquiesced ecological pressure on air travel and dedicated to halving carbon [emissions](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) by 2050 compared to 2005.
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Their hope is that embracing eco-friendly fuel to [curb emissions](https://www.bloomberg.com/profile/company/MNELF:US) could make service jets more appealing to ecologically mindful buyers - particularly [corporations facing](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) questions over [sustainability](https://www.google.com/search?kgmid=/m/0cqd_rb) from investors or green project groups.
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The accessibility of less [polluting personal](https://www.businessnews.com.au/Company/Mission-NewEnergy) jets might also spare the abundant and famous the unfavorable publicity experienced by Britain's Prince Harry and his other half Meghan over a current private jet journey to southern France.
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Five Gulfstream jets on display in Las Vegas are using [California-produced fuel](https://pitchbook.com/profiles/company/51278-86) from inedible beef tallow.
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The [current waste-based](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) [fuels consist](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) of "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, primary industrial officer of [Boston-based biofuel](https://www.bloomberg.com/profile/company/MNELF:US) [manufacturer](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 aircraft on display screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the program.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total yearly carbon emissions internationally, but can give off, typically, up to 20 times more carbon emissions per [traveler](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) mile than jetliners, according to the London-based private charter company Victor.
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Prince Harry has actually safeguarded his [periodic usage](https://www.pinterest.com.au/missionnewenergy/) of personal jets to guarantee his [family's](https://forest500.org/rankings/companies/mission-newenergy-limited) safety, and has actually stated that on the unusual occasions he does not fly commercially he offsets his emissions.
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But planemakers say occurrences such as the furore over his travel plan have added fresh difficulties for an industry currently striving to justify its contribution to cutting business expenses.
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"Incidents of flight shaming including using personal jets are unfortunate when you consider that our market has provided fuel performance enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks fuel use will help the market make inroads with corporations and wealthy purchasers. According to market information, billionaires just have a 19% [business jet](https://www.pinterest.com.au/missionnewenergy/) [ownership](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) rate.
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But even an image makeover - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers including alternative fuel pumps for going to planes - is not likely to please all critics at the Oct 22-24 luxury jet occasion.
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Environmentalists and some analysts remain skeptical that biojetfuels, generally mixed 50-50 with kerosene, will make a significant effect on public understandings about high-end travel.
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"No quantity of [jatropha curcas](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) or Brazil-nut fuel can make company jets look eco-friendly," stated air travel analyst Richard Aboulafia.
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Demand from business jet operators for eco-friendly fuels now far goes beyond supply and their interest could drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) at its California plant, might expand production as much as 150 million gallons by 2022.
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Corporate charter companies and specialists are likewise seeing more interest from customers who desire to purchase carbon credits to [offset emissions](https://www.crunchbase.com/organization/mission-newenergy) from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a corporate jet utilization study his [business](https://www.zoominfo.com/c/mission-newenergy/346542889) recently completed for a Fortune 500 company.
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"At the end of the day, I believe that price, cost per hour, range, speed and performance, that's still the (sales) driver. But I believe individuals are becoming more familiar with the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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